Special Market Report, Issue 56: Poland

Economic situation and development An upward tourism trend in Poland

The dynamic increase of investments value – Poland
– the most attractive country in Central and Eastern Europe region for foreign investors

– Market Analyst – Horwath HTL Poland (email: arybacka@horwathhtl.pl)
DARIUSZ FUTOMA – Director – Horwath HTL Poland (email: dfutoma@horwathhtl.com}

After many events of worldwide recognition Poland became an attractively perceived place on the map of Europe. Thanks to all infrastructure investments it might become one of the leading tourism destinations in the future. One of the more important becoming event in Poland will be the NATO summit in 2016. Wroclaw will hold the title of European Capital of Culture in 2016 and Cracow will be a host city of The World Youth Days in November 2016. It presents a great opportunity to improve results for this cities and regions in Poland.
In August and September 2014 Poland was a host of the FIVB Volleyball Men’s World Championship organized in seven different cities. After a great success of this sports event, Poland has been chosen as a host of the 30th edition of tournament Men’s European Volleyball Championship in 2017. One of the biggest and most prestigious cyclic sport international event is the Tour de Pologne organized since 1928 in August. In 2016 Poland will be also a host of Men’s European Handball Championship (in Gdansk, Cracow, Wroclaw, Katowice)

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